MOEVIR Magazine New Year Issue 2025

[ Elizaveta Stepanova ]

https://www.magcloud.com/browse/issue/2973391

Photographer: Ksusha Korn @ksusha.korn

Producer: Elena Delgadillo @el.delgadillo

Wardrobe Stylist: Ana Kovalchuk @aleynikovaa

Makeup Artist: Kseniya Ishchenko @makeup_ksenyakrolya

Model/Expert: Tetiana Iordan @tetiana_iordan

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A Personal Image Expert, author, and creator of the transformative course 'The Key to Your Confidence.'

My journey began with a deep passion for helping women unlock their potential. With a Master’s Degree in Law and certifications in etiquette and coaching, I combine body language, style, and inner transformation to empower ambitious women. As a mother of three, I balance elegance with authenticity, teaching others to embrace their individuality. My mission is to inspire confidence, guide women toward success, and prove that every woman can shine when she loves herself and values her unique essence.

What inspired you to create “The Key to Your Confidence” course?

Tetiana Iordan: The idea came from my personal journey. I’ve always believed confidence isn’t just about appearance—it’s about how you feel and present yourself. My transformation taught me the power of combining inner strength, body language, and elegant style. Women often lack tools to boost their confidence, so I created this course to help them uncover their best selves. It’s a guide to overcoming self-doubt, embracing femininity, and achieving balance. Confidence isn’t innate; it’s a skill, and I’m passionate about teaching women how to master it.

How do you balance being a successful entrepreneur and a mother of three?

Tetiana Iordan: Balance is an art I constantly refine. My priority is creating a meaningful connection with my children while pursuing my passions. I dedicate focused time to my family and structure my day to ensure I can excel in both roles. It’s about setting clear priorities and embracing flexibility when life demands it. I also believe in teaching my children by example—showing them that dedication and self-love are essential. They inspire me to grow, and in return, I aim to show them the beauty of a purposeful life.

What is the core philosophy behind your approach to image and confidence?

Tetiana Iordan: Confidence starts from within. My philosophy is rooted in harmony—balancing inner growth with external presentation. Body language, etiquette, and style are tools to project your true self to the world. Women often focus solely on fashion, but without inner confidence, the image feels incomplete. I teach my clients to embrace their uniqueness and refine their self-presentation to feel powerful in any situation. True elegance isn’t about perfection; it’s about authenticity, grace, and the courage to be yourself. My goal is to help women align their outer appearance with their inner strength.

Why do you think women often struggle with confidence in today’s world?

Tetiana Iordan: Society imposes unrealistic expectations on women, leading to self-doubt and insecurity. Many women haven’t been taught basic tools like self-presentation, body language, or etiquette, making them feel inadequate in professional or personal settings. I’ve seen women hide their true potential behind these insecurities. My course addresses this gap by helping women develop skills to thrive. Confidence isn’t about being flawless; it’s about being prepared, self-aware, and resilient. I want women to see themselves as capable, beautiful, and deserving, no matter what the world says.

What is the ultimate goal you hope to achieve through your work?

Tetiana Iordan: My dream is to inspire a global movement of women embracing their individuality and strength. I want to create a world where elegance and confidence are accessible to everyone. Seeing my clients transform—overcoming insecurities, finding their voice, and radiating self-assurance—is my greatest reward. My course, book, and platform are tools to spread this message. Success, for me, isn’t just about external achievements; it’s about helping women feel empowered to lead fulfilling lives. I hope my work reminds every woman that she is worthy and capable of achieving greatness.